Discover the Secrets to Solo Practice Success Inside...
MODERN PRACTICE
How to Survive, Succeed, and Excel When Working for Yourself… No Matter What Life Throws At You!
A 6-Part CPD Series for Health Professionals
Registrations open now and live calls are underway!
- Crafted exclusively for
- Psychologists
- Therapists
- Speech-Language Pathologists
- Occupational Therapists
- Social Workers
- Medical Specialists
Running a solo, service-based business is one of the hardest business models to sustain and succeed in long-term, especially when you are a parent, carer, or are in a season of life filled with joys and challenges outside of work.
Most of the traditional marketing strategies in the allied health space are not appropriate for practitioners who’d like to remain solo and work in a way that supports their needs, nervous system, or neurotype.
This CPD series will explore how health service delivery has changed over the years and how modern business and marketing strategies can support solo practitioners with building an enjoyable, rewarding, and ‘life-proof’ business.
training structure
We will meet live for 6 Masterclass-style sessions ranging from 60-90 minutes, during which I will share insights, principles, tips, and pointers so you can begin to gently shift and strengthen your solo practice foundation and flow, and give yourself the best chance of working in a way that lights you up, not burns you out.
Each call will be accompanied with prompts and pointers to begin applying the concepts to your business.
All the training will be easily accessible in a beautiful Member Portal and additional member-only opportunities are already in the works!
what’s coming up…
Call #1: Replay is Ready!
Business Models for Bunrout-Proof Practice
✅ The biggest source of burnout-out in solo private practice and how to set-up your business in a way that supports your needs, nervous system, and neurotype (without outsourcing everything to AI).
✅ Two fundamentally different ways of setting up and running a solo practice that inform which marketing and business practices you should prioritise to reduce the risk of burnout.
✅ What many practitioners get wrong about niche-ing, why having a speciality is your secret to sustainable solo practice success, and how to clearly communicate your expertise and client preferences in alignment with our Code.
Call #2: Replay is Ready!
Streamlined Structure & Scalable Systems
✅ Critical systems that ease the workload and support the gentle flow of your solo practice.
✅ Ways to use modern technology to assist you with building and running your solo business that do not involve using Generative AI.
✅ Ways to ‘scale’ a solo business without hiring contractors or expanding into a group practice.
Call #3: Wednesday 26th of August
Marketing Avenues & Referral Automation
✅ The challenges and opportunities of marketing a solo, service-based business in the age of social media, AI, and intense market competition online.
✅ Why traditional private practice marketing strategies fail solo practitioners and ways to increase the stability, predictability, and security of referrals, bookings, and session attendance.
✅ The role of marketing automation in sustaining a solo business, and the missing ingredient that reduces the effectiveness of networking, social media posting, and paid ads.
Call #4: Wednesday 23rd of September
Revenue Streams & Earnings Expansion
✅ Exploring the variety of ways to diversify the way you generate revenue in your solo business and how to decide which option is appropriate for you, your audience, and your ultimate goals.
✅ Dispelling the myths and misinformation surrounding digital products in private practice, and the two different ways to utilise your IP when diversifying your work.
✅ Critical steps to take before attempting to diversify your practice to minimise the risk of burnout and failure.
Call #5: Wednesday 21st of October
Bespoke Branding & Authentic Leadership
Core ingredients of a stand-out solo business in the busy, hyper-competitive online space, and why brand positioning is a vital part of a solid, solo business foundation.
Exploring the nature of modern-day leadership, how to form, embody, and share your professional opinion online, and how to identify whether (or not) that’s the right approach for promoting your brand and business.
The interplay of authenticity and self-disclosure, and how to navigate the ethics of personal branding, public online presence, and professional advocacy as a practicing clinician.
Call #6: Wednesday 18th of November
Mindset Mastery & Mental Health Alignment
✅ The myth of self-care in solo business and how to set-up the right business systems to support working for yourself.
✅ Mindset shifts to help weather the storms and the ups-and-downs or running a solo business.
✅ Essential ingredients for business longevity, sustainability, fulfilment, and day-to-day ease and joy of doing the work you love.
training details
All training sessions will be held on Wednesdays at 11am AWST (Perth) | 1pm AEST | 2pm AEDT.
All sessions will be recorded and added to a dedicated training portal, along with any relevant materials.
You will have 12 months access to the modules with the possibility to renewing your membership at the end of the 12 months.
training difference
Everything in this training will be tailored to building and running a multifaceted private practice on your own as a preferred way of earning a living (as opposed to hiring contractors or building out a group practice).
Everything in this training will – of course – be presented with the ethical and professional practice considerations front and centre, including my signature methodologies for confident and compliant entrepreneurial conduct.
Everything in this training will be centred on building a long-term business that can take care of you first.
It will be suitable primarily to experienced clinicians already in solo private practice or those thinking of slowly pivoting into their own thing having worked in a group practice setting.
It will support members with deepening their business know-how to start making informed changes to the way they operate their business, as well as provide an opportunity to connect with likeminded practitioners during the live calls over the next 6 months.
about your host
Natalie Kladnitski, PhD is a Clinical Psychologist, E-Health Consultant, and Online Business Mentor for experienced, ethically-minded health professionals wanting to build a multifaceted, modern private practice and a reputable online business.
Natalie has particular interest and expertise in digital mental health interventions, confident and compliant marketing, and ways to expand health-focused services beyond 1:1 clinical practice.
Natalie’s passionate about supporting creative clinicians and dedicated therapists with building a business in a way that supports their lifestyle, nervous system, or neurotype, so that they can remain in their profession, build a meaningful career, have a business that can take care of them first, and ultimately do the work they love their way.
A note from Natalie…
I still remember – in crystal clear detail – the exact moment that the very first sale of my very first webinar came through…
I was on mat leave with my first baby, strolling down the gorgeous Watson’s Bay Marina in Sydney, pram in tow, having officially resigned and officially closed the employment chapter of my career…
… determined to make it on my own.
My son soon turns six and over these years I’ve run dozens of webinars, created hundreds of hours of training content, and worked with hundreds of psychologists and other registered allied health practitioners to help them make it on their own inside my various digital programs.
This is the work that truly lights me up and I truly cannot imagine myself using my skills and expertise in any other way any time soon 
I’m sharing *everything* that I’ve learned along the way about building a deeply fulfilling solo business in a way that works for you first inside this CPD series.
Our creative cohort of Psychologists and Allied Health Clinicians form Australia and New Zealand is growing steadily and I look forward to welcoming you in too 
